What are the main purposes of Commercial Radio?

"Give at least 3 purposes of commercial radio, using detailed examples."

Here I will discuss what commercial radio is and what its purposes are. I will describe how methods are effectively used to attract and appeal to an audience, also. Commercial radio is the broadcasting of radio programming by privately owned media, compared to state sponsorship.

one reason for commercial radio, of course is to sell a product. It is a good idea for a company to advertise on the radio as it can reach a large number of people as many people listen to the radio since it is free and easily accessed, meaning many people are listening to the product being advertised, giving it a higher chance of selling.  

Adding to this, by selecting specific radio stations to broadcast the advert, the company is more likely to reach their target audience, since specific people will listen to specific radio stations.

Another reason for commercial radio is the radio station to make money. Commercial radio stations are funded mainly through advertisements, and so the use of adverts is vital to them otherwise they can not afford to broadcast. 

Commercial radio will also buy a particular radio show from other stations in order to save money and increase the number of continuing listeners. For example, Capital FM will often buy the BBC's news stories so they will not have to get their own. This saves money whilst still being able to reach out to the listeners. 

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

About me

Introduction post 

My name is Maddie Quinn. I went to Edenham High school. I am now studying media and A level History. I am interested in going forward with media, or childcare as a career in the future. 

My favourite food is Italian and my favourite movies are all Disney ones!

Film studies homework

A short description of each and an example from a film:

The Avengers Infinity War

• Genre analysis -  A genre is the type or style of the movie. This genre is science-fantasy action, which is clear by the quick scenes and darker colours.
• Content analysis - The content is everything that makes up the film.
• Narrative analysis - The narrative is the brief storyline/plot of the movie. Due to so many characters being involved, the narrative is split between them to tell all of their                                  stories. 

Define...

• Reception study - 
• Fan study - A form of research focused on media fans and fan cultures. 

The Avengers Infinity War Analysed:

It's action genre means that the scenes are at a quicker pace, making them more intense. This keeps the audience on edge, highlighting the genre. Its typical use of darker colours also show this genre. Due to the large amount of characters in this movie that come together, the narrative was split between them in order to show the audience the character's individual stories. The narrative and content also helps to show the science and fantasy side of the genre through the locations and storylines.

Film in Theory

Structuralism - A method of interpretation and analysis of human behaviour and culture.
Semiotics - The study of signs and symbols and their use or interpretation.
Auteur theory - A view of film-making in which the director is considered the primary creative force in the motion picture.
Feminism - The support of women's rights on the grounds of equality of the sexes.
Queer theory - The idea of 'heteronormativity' (promoting heterosexuality as the normal sexual orientation.)
Marxism - Political and economic theories of Karl Marx and Friedrich Engels, forming the basis of communism. 
Psychoanalytic - A systematic structure of theories concerning the relation of conscious and unconscious psychological processes. 


Film reviews: 

       The avengers infinity war
       Genre -Action adventure sci-fi film. (superhero movie)
        Director - Anthony Russo and Joe Russo.
        Target Audience -  People aged 12 - 30, typically those who have                  followed the Marvel comics and movies.





The Kissing Booth
Genre - Romantic comedy
Director - Vince Marcello
Target audience - Young girls aged 12 - 20 who are girly, interested in boys and drama - typically British or American.